What is a Google Shopping Product Feed?
A Google Shopping Product Feed is a structured data file that contains detailed information about your products, allowing them to be displayed on Google Shopping, Search, and other Google services. By submitting this feed to Google Merchant Center, you ensure that your products appear in relevant searches, increasing visibility and potential sales.
Why is a Product Feed Important?
Enables your products to be displayed in Google Shopping Ads
Improves product discoverability on Google Search
Helps Google Merchant Center understand and categorize your products
Increases chances of conversions by displaying rich product details
Google requires specific attributes in your feed. Below are the mandatory fields:
Mandatory Fields:
Field Name | Description | Example |
id | Unique product identifier | SKU12345 |
title | Product name | Nike Air Max 270 |
description | Detailed product description | Lightweight running shoes with a cushioned sole. |
link | URL to the product page | |
image_link | URL of the product image | |
price | Product price with currency | 99.99 USD |
availability | Product stock status (in stock, out of stock, preorder) | in stock |
brand | Brand name | Nike |
gtin/mpn | Global Trade Item Number or Manufacturer Part Number | 001234567890 |
condition | Product condition (new, used, refurbished) | new |
google_product_category | Google-defined category | Apparel & Accessories > Shoes |
Recommended Fields (Optional but Helpful):
Field Name | Description |
sale_price | Sale price of the product |
product_type | Custom category structure |
shipping | Shipping cost details |
color | Product color |
size | Product size |
gender | Target gender (male, female, unisex) |
If you're using Shopify, we highly recommend the Simprosys plugin for managing your Google Shopping Feed. It’s a powerful and user-friendly tool that helps automate feed submission, ensures compliance with Google’s policies, and supports advanced features like product variations and custom labels. Plus, they offer a comprehensive, step-by-step tutorial to guide you through the setup with ease. Go to https://simprosys.com/ for more information.