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Using the Text Effects Feature in the Ad Builder

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Written by Thomas Kragh
Updated over 5 months ago

Enhance the visual appeal of your ads by using the Text Effects feature in the Ad Builder. This feature allows you to apply different effects to your text elements, helping them stand out and align with your brand’s design aesthetic.

Available Text Effects

When customizing your text, you can choose from the following effects:

  • None – No effect is applied, leaving the text in its default style.

  • Shadow – Adds a subtle shadow behind the text, giving it depth and improving readability against complex backgrounds.

  • Hollow – Converts the text into an outlined version, removing the fill color while keeping the border.

  • Outline – Similar to Hollow but retains the text fill color while adding an external border for emphasis.

When to Use Text Effects

Applying text effects can be beneficial in various scenarios, such as:

  • Making text more legible against images or colorful backgrounds.

  • Creating a stylistic effect to enhance branding and design.

  • Highlighting key information or calls to action.

How to Apply Text Effects

  1. Open the Ad Builder – Navigate to the ad campaign where you want to enhance your text.

  2. Select a Text Element – Click on the text box that you want to modify.

  3. Choose a Text Effect – In the text settings panel, select from None, Shadow, Hollow, or Outline.

  4. Adjust Additional Settings (if available) – Some effects may allow for color or opacity adjustments to fine-tune the appearance.

By utilizing the Text Effects feature effectively, you can create visually striking ads that capture attention while maintaining readability and professionalism.

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