We’re excited to introduce Product Feeds, a new feature designed to give you greater control and flexibility over your product feeds for Google Merchant Center, Facebook Catalog Ads, and other marketing platforms.
What is Product Feeds?
Product Feeds allows you to group and manage up to five different feeds into a single, unified feed. This combined feed is compatible with major advertising platforms and is structured according to Google’s required fields, ensuring high-quality, compliant data exports.
Key Benefits
Centralized Feed Management: Combine multiple feeds into one streamlined output.
Priority Ordering: Use drag-and-drop to set the order of feeds. If a product exists in more than one feed, the version from the last feed in the order will be used.
Custom Image Selection: Choose whether your feed should include:
Product images custom-built using our platform's creative tools, or
The original product image from your catalog.
How to Use Product Feeds
Navigate to Product Feeds in your dashboard.
Add up to 5 feeds from your available feed sources.
Arrange the feeds using drag-and-drop. This order determines which product version is prioritized.
Choose the image source for the final feed (platform-built or original).
Export or connect your feed to your desired ad platform.
Example Use Case
Let’s say you have:
A main feed for your web store,
A seasonal feed for promotional items,
A localized feed for specific regions.
With Product Feeds, you can combine all three, set the preferred order, and control how products appear in your ads—without duplicating efforts or risking data mismatches.