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How to use the Heatmap Feature

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Written by Thomas Kragh
Updated over 3 months ago

We have added a powerful new feature to our Adhub-enabled campaigns: Heatmap visualization. This tool gives you a clear, intuitive view of where user interactions are concentrated across your creative ads, helping you make smarter, faster optimizations.

What is the Heatmap?

The heatmap shows user engagement data visually, highlighting areas with the most clicks. It is perfect for identifying high-performing sections or spotting drop-off points on your ads.

What You Can Do with It

  • Understand how users interact with your creative content

  • Spot underperforming zones in your ads

  • Optimize CTAs and layout for better results

  • Make data-driven decisions without digging through charts

Availability

The Heatmap feature is only available to users who have activated our Adhub service.

How to Access It

  1. Ensure Adhub is enabled on your campaign.

  2. Go to your campaign dashboard.

  3. Select a campaign and click the “Statistics” tab.

  4. Explore the interaction overlay

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