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What Is a Teaser and How It Works

Thomas Kragh avatar
Written by Thomas Kragh
Updated over a month ago

Sometimes visitors aren’t ready to interact with a popup right away. That’s where teasers come in. A teaser is a small, subtle element - often a compact bar, icon, or message - that sits quietly on the page until the user decides to engage with it. Instead of showing the full popup immediately, the teaser invites curiosity and provides a less intrusive way to capture attention.

When you enable a teaser for your popup, it becomes visible on the page even if the main popup is closed. Visitors can click or tap on the teaser at any time to open the full popup. This allows them to engage with your content on their own terms, which often leads to higher-quality interactions and improved conversion rates.

Teasers can be customized to match your brand and message. For example, you might write a short line like “Get 10% off” or “Join our newsletter” to spark interest. The design can be styled to stand out while still blending naturally with the rest of your site. Because the teaser is always accessible, visitors don’t miss the opportunity to engage even if they initially dismiss the popup.

The true value of a teaser is that it balances visibility with user control. Instead of interrupting the browsing experience, it offers a gentle reminder that an offer or signup option is available. This makes teasers especially effective for users who prefer to explore your site first before committing to any action.

By using teasers strategically, you give your visitors choice, improve engagement, and ensure that your popup campaign stays present without feeling overwhelming.

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