Your Audience is the foundation of your lead management inside the platform. Whenever a visitor signs up through one of your forms, their profile is automatically created in the Audience. Think of it as your central database for every contact collected.
The Audience does more than just store email addresses. Each profile comes with the data the visitor provided in the signup form, plus additional information such as when and where the lead was collected. This makes it easier to track the origin of your leads and understand which campaigns are performing best.
You can organize your Audience using lists and segments, making it possible to separate your contacts into groups that fit your goals. For example, if you are running multiple forms across different product categories, you may want to keep those leads separate in different lists. Or, if you want to target only new signups from the last month, you can create a segment that updates automatically.
The Audience is designed to help you stay in control of your growing lead base, no matter how many signups you collect. It ensures all your contacts are in one place and easy to manage.