Lists are a straightforward way to keep your Audience organized. They allow you to group contacts together for specific purposes, such as newsletters, event promotions, or product updates. Each time a new lead enters your Audience, you can decide whether they should be added to a list automatically or assign them later.
For example, you might have a general “Newsletter” list for everyone who subscribes through your main popup, plus a “VIP Customers” list for contacts who signed up during a special campaign. This makes it simple to send the right content to the right people.
Managing lists is easy. You can create as many as you need, rename them if your strategy changes, and move contacts between lists at any time. The workflow builder can also automatically assign leads to lists based on rules you set, reducing the amount of manual work required.
By using lists effectively, you can avoid having a single, unorganized database and instead maintain clear groups of leads that reflect your marketing and communication needs.