Every profile in your Audience contains valuable information. By opening a profile, you can see when and where the contact signed up, which form they came through, and any additional details they provided.
This data is important for understanding your leads. It gives you insights into which campaigns are working and helps you decide how to follow up.
If you need to make changes, editing a profile is simple. You can update basic information like name or email, assign the lead to different lists, or add tags that help you identify them later. Keeping profiles updated ensures your Audience remains reliable and ready to use in your campaigns.