Managing your Audience effectively is the key to running successful campaigns. A disorganized database makes it harder to target the right people and can lead to missed opportunities.
To keep your Audience clean, use lists for broad categories like newsletters or promotions, and segments for dynamic groups based on behavior or signup dates. Regularly review your profiles to make sure data is still accurate, and remove any duplicates if they appear.
Take advantage of the workflow builder to automate repetitive tasks such as assigning leads to lists or tagging them based on signup sources. Automation not only saves you time but also ensures your Audience stays structured without constant manual updates.
By following these practices, you’ll maintain an Audience that is both accurate and easy to use, giving you the best possible foundation for converting leads into loyal customers.