Your Audience may contain a wide range of data about each lead, but sometimes you only want to see the most relevant details at a glance. The platform allows you to choose exactly which fields are displayed in your profile list.
This customization makes it easier to focus on the information that matters most to you. For example, if you are running a campaign where location is important, you can display the “Country” field in the profile list. If you are more interested in recent activity, you might want to show “Signup Date” instead.
Adjusting the visible fields does not remove any data from the profiles themselves. All the information remains stored and accessible, but you decide which fields appear in your main view for quicker navigation. By tailoring your profile list in this way, you reduce clutter and make it easier to manage your Audience effectively.