The platform comes with a range of predefined fields such as name, email, phone number, and signup date. These fields cover the most common types of data you will collect from leads, making setup fast and straightforward.
However, every business is different, and sometimes you need to collect information that goes beyond the standard options. To support this, you can also create custom fields. These fields can be tailored to your specific needs, such as “Company Size,” “Preferred Product Category,” or “Event Source.”
Once a custom field is created, it works just like any other field in your Audience. You can display it in your profile list, use it in segments, or include it in workflows. This flexibility ensures you can store and organize data in a way that matches your marketing strategy and customer insights.
By combining predefined and custom fields, you get the best of both worlds: a ready-to-use setup for common data points and the freedom to expand with the information that matters most to your business.