Your Audience does not exist in isolation. Often, you will want to use your lead data in other marketing tools such as Mailchimp or Klaviyo. With the platform’s workflow builder, exporting profiles to these external providers is quick and seamless.
When setting up a workflow, you can choose an export action that sends new or updated profiles directly to your preferred email marketing tool. This ensures that your mailing lists in Mailchimp or Klaviyo stay up to date without you needing to upload data manually.
Exports can be triggered automatically whenever a lead signs up, is added to a specific list, or meets certain criteria in a segment. This keeps your external systems synchronized with your Audience and saves you from having to manage contacts in multiple places.
By integrating exports into your workflows, you connect your Audience with the broader tools in your marketing stack. This creates a smooth flow of data and ensures your leads are ready to receive campaigns wherever you manage them.