Skip to main content

Understanding SMS Insights and Performance Metrics

Thomas Kragh avatar
Written by Thomas Kragh
Updated this week

After sending your campaign, you can track delivery, clicks, and opt-outs.

Key Metrics:

  • SMS Sent – Total messages sent

  • SMS Received – Successfully delivered

  • SMS Failed – Undelivered or invalid numbers

  • SMS Opt-out – Users who unsubscribed

Link Performance

View which URLs got the most clicks - ideal for measuring engagement.

Did this answer your question?