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Understanding SMS Insights and Performance Metrics

Thomas Kragh avatar
Written by Thomas Kragh
Updated over 2 months ago

After sending your campaign, you can track delivery, clicks, and opt-outs.

Key Metrics:

  • SMS Sent – Total messages sent

  • SMS Received – Successfully delivered

  • SMS Failed – Undelivered or invalid numbers

  • SMS Opt-out – Users who unsubscribed

Link Performance

View which URLs got the most clicks - ideal for measuring engagement.

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