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How to Create a Paid Ad

Thomas Kragh avatar
Written by Thomas Kragh
Updated over a week ago

Follow this step-by-step guide to create a paid Meta ad from inside Campaign Builder. Go to Products and select Social Media Paid Ads. Click "Create new Campaign" to getting startet.

Step 1 - Campaign Setup

  1. Add a Campaign Name

  2. Select your Ad Account

  3. Select the Campaign

  4. Select the Ad Set

  5. Choose the Status: Paused or Active

  6. Select your Facebook Page

  7. Select your Instagram Page

Campaign and ad set selections are automatically remembered using cookies.

Click Continue to move on.

Step 2 - Ad Setup

  1. Add your Ad Name

  2. Choose the Ad Format:

    • Single Image

    • Single Video

    • Carousel

  3. Toggle optional settings:

    • Multi-advertiser Ads

    • Site Links

    • Enhancements (default OFF)

  4. Add your Primary Text (AI caption available)

  5. Add a Headline

  6. Add a Description

  7. Select a Call to Action (CTA)

  8. Insert your Website URL

  9. Add a Display Link

  10. Upload images or videos depending on the ad type

Click Continue to move on.

Step 3 - Publish Options

Choose how you want to save or publish the ad:

  • Save as Draft

  • Publish Now

  • Schedule for Later

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